Amazon Sponsored Ads structure that actually scales

Campaign architecture, bidding rules and creatives that compound.

Most Amazon ad accounts grow by accident. Then they hit a TACoS wall and growth stalls.

Structure: separate campaigns by intent — Branded, Category, Competitor, Auto-discovery — never mix.

Keywords: graduate winners from Auto to Manual Exact; harvest negatives weekly.

Bidding: dayparting + placement modifiers beat blanket bid changes every time.

Creatives: A+ content, lifestyle imagery and video assets compound CTR — they are not 'nice to have'.